Flaming Good Candles
Co-Founder · 2026–Present
Flaming Good Candles is an independent candle business I started with my sister in 2026. The project began with a collection of moulded novelty and decorative candles and developed into the process of creating a complete brand and e-commerce business around them.
The Project
The idea behind Flaming Good Candles is to create candles that are decorative objects as well as functional products, using different shapes, colours and scents to build a varied and recognisable range.
Starting the business has involved developing much more than the candles themselves. We've worked through the product range, scents and colours, pricing, branding, photography, packaging and the practical systems required to begin selling online.
Building everything from the beginning has also given us the freedom to experiment with the range and gradually establish what Flaming Good Candles should look and feel like as a brand.
Where It Is Now
Flaming Good Candles is currently being prepared for launch, with the website, initial product range and supporting photography and content being developed together.
Once launched, the focus will shift from building the foundations of the business to learning what actually works: which products people respond to, how the range should develop and how the brand can grow from its initial collection.
Visit Flaming Good Candles ↗
My Involvement
I co-founded Flaming Good Candles with my sister and have focused particularly on building the commercial and digital side of the business.
I've worked on the overall brand and product structure, pricing, domains and business email, online sales channels and the design and development of the Flaming Good Candles e-commerce website. I've also worked on how the range is organised and presented online, including product variants, descriptions, photography direction and the wider customer journey.
One of the most interesting parts of the project for me has been building the infrastructure around a physical product: taking something we've made and working out how it should be branded, presented, priced and ultimately turned into a functioning online business.
